Business [Oliver] [Google Ads Masters] Learn Google Ads the RIGHT WAY

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DESCRIPTION:

Introduction

• How To Approach The Course
• About Me
• Course Agenda

I. The Basics

• Google Ads: A History & Overview
• Creating An Account & Getting Started
• Understand Account Structure
• Navigating The Interface

II. Google Search

• Understand the Ads Auction
• Build a Keyword List
• Two Tools to Help With the Keywords List
• Design Appropriate Campaign Structure
• Keyword Match Types
• Creating Killer Ads
• Extensions: Critical for success.
• Bonus: Spying on Competitors
• Choosing a Bid Strategy
• Do These 3 Things or Waste Your Money!
• After Launch: Ongoing Campaign Optimization
• Ongoing Campaign Management
• ‘Smart Campaigns’… are they really smart?
• (Advanced) The BEST strategy for local service-based businesses.

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